Manhattan-based Morpheus Media beat out eight other agencies for the job. LVMH, the French luxury goods conglomerate, has named a small New York interactive advertising shop as its agency of record for all of its United States online marketing strategy and execution across its brands. Manhattan-based Morpheus Media won the account after a three-month review process. Beyond Interaction, a global digital marketing firm also based in New York, had handled online marketing for LVMH in the U.S. The value of the deal and the name of the eight other agencies competing for the account were not disclosed. "We are honored and excited to be working with the finest brands in the world and are thrilled at the opportunity to grow LVMH's existing online presence,” said Shenan Reed, co-founder of Morpheus Media. “This is the largest account...
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