TV is Still the Best Way to Address Ads to Audiences, but Choices are Expanding

WEBWIRE – Wednesday, July 23, 2008 SCOTTSDALE, Ariz., July 2008 - TV Advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, reports In-Stat http://www.in-stat.com . No longer does “one ad fit all” viewers and the one big trend is for all advertising to become more relevant to the people who see it, the high-tech market research firm says. New technology promises to do that via Set Top Box, PC and mobile device addressability. “Advertising buyers understand the current complex nature of the US media delivery industry, and it will take them time, effort, and education to learn how to adapt what they already do to the new hardware-based opportunities that seem so promising,” says Gerry Kaufhold, In-Stat analyst. “Customer-specific advertising that targets... [read full story]