is into a new venture that claims to be ‘the future of the internet.’ It’s easy to scoff at the big-hairy-audacious-goals like this of but we are talking of Herzog who anticipated the search business. Zog Media, is taking aim at a personalized internet with “new ways to control, communicate and experience the Web.â€_ I haven’t seen anyone put the words ‘control’ and ‘communicate’ so close to each other in a Web 2.0 business proposition but it appears to subscribe to the attention crash theory I have long believed in. The theory being, humans are incapable of functioning with so much information bombarding them –not just that promise to simplify our lives. So yes, the future of the internet will mean each of us will turn into some sort of control freak, just to remain sane and productive. If you are really...
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