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Nielsen and Wolters Kluwer Health Form Alliance to Measure Healthcare Landscape

Nielsen and Wolters Kluwer Health Form Alliance to Measure Healthcare Landscape New HealthScape(TM) Solution Provides Metrics Covering Healthcare Purchases, Attitudes and Behaviors CONSHOHOCKEN, Pa. and NEW YORK, July 23 /PRNewswire/ -- Wolters Kluwer Health and The Nielsen Company today announced the Healthcare Consumer Informatics Alliance, providing healthcare-related manufacturers and media companies with a comprehensive understanding of consumer behaviors and attitudes to enable more effective and efficient product messages, sales and media planning. -- The Healthcare Consumer Informatics Alliance has developed data solutions that help marketers and media agencies understand why consumers purchase prescription, over-the-counter and other health-related products that they do. -- As consumers are faced with increased... [read full story]                    

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