Nielsen and Wolters Kluwer Health Form Alliance to Measure Healthcare Landscape New HealthScape(TM) Solution Provides Metrics Covering Healthcare Purchases, Attitudes and Behaviors CONSHOHOCKEN, Pa. and NEW YORK, July 23 /PRNewswire/ -- Wolters Kluwer Health and The Nielsen Company today announced the Healthcare Consumer Informatics Alliance, providing healthcare-related manufacturers and media companies with a comprehensive understanding of consumer behaviors and attitudes to enable more effective and efficient product messages, sales and media planning. -- The Healthcare Consumer Informatics Alliance has developed data solutions that help marketers and media agencies understand why consumers purchase prescription, over-the-counter and other health-related products that they do. -- As consumers are faced with increased...
[read full story]