Your Web Site
How is your website doing compared with competitors? There are a variety of tools to assess its performance. Unfortunately, you're also likely to get a variety of results If your company has any kind of consumer-facing Web presence--and most companies do--or you're an entrepreneur with your own website, chances are that you've run into one of the biggest grey areas on the Internet: How do you compare your website's performance to that of your competitors? In other words, how do you figure out whether your site is just a collection of words and pretty pictures, or whether it's actually reaching your customers? Measuring how many people come to your website isn't that hard--most web servers can run tools such as AWStats, which tell you how many visitors and page views you get a month, where viewers came from and how many pages... [read full story]
