Brands Get Social for Olympics - Adweek

Lenovo, McDonald's among companies seeking consumer connections Lenovo is one of many companies seeking to leverage social media and the Beijing Olympic Games. NEW YORK With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs. Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games. "We wanted to do something that shows our tech prowess, not something that uses the Web as billboard," said David Churbuck, vp of global Web marketing at Lenovo. Lenovo turned to Google for help with the program. Google is providing blogging software via Blogger and video hosting through YouTube. In... [read full story]