I've been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns ... that people will opt out of coming to hear me speak because they feel like they've heard my point of view before. The other problem, of course, is that nothing makes you look worse that sitting up on on stage talking about an example that everyone has heard a million times before. What if there could be a central list of interactive marketing or social media campaigns that were so overused we could retire them? Once a campaign or product makes it onto this list, the idea is that...
[read full story]
Your Web Site
