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Reckoning A decade ago it was real easy for media companies, agencies and advertisers to simply transferred their revenue models online and “adify” the web with banners. Now comes word that the businesses that make their money from display ads are facing hard times. The fault of the economy? Nah, display ads do not work well in this medium, haven't from day one and continue to get worse. The day or reckoning is upon us. I for one couldn’t be happier. Long live relevance! We know by now that the user controlled platform of the web is great at two things -- finding information and facilitating communications. From BBS to message boards, to email to VOIP to SMS to RSS and from Google to Wikipedia to Facebook to Twitter and with mobile and semantic web on the horizon, applications fueled by latent needs, creativity, VCs and lots... [read full story]
