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Race-based vitamins: no, it's not The Onion [Terra Sigillata]

on a company called GenSpec Labs who are marketing, African American-, Hispanic-, and Caucasian-focused vitamin supplements. Seriously. I thought this was a link to The Onion. The GenSpec promotion is a completely asinine and repulsive marketing exploitation of a concept that, surprisingly, often has some pretty good science behind it. But it's also very typical of the dietary supplement industry to take a little science and come up with some snake oil. I loved LSG's note that being biracial will require her to be taking a whole heap o' vitamins. This concept is indeed interesting to think about in the context of BiDil, the combination of two old vasodilators that remarkably and selectively improved survival and functional impairment in self-identified "black" patients with moderate to severe heart failure. (BiDil prescribing... [read full story]                    

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