Google Saw Display Ad Progress in Q2

Investors punished Google's stock last night after it reported lower than expected Q2 net income. But CEO Eric Schmidt and his cohorts shrugged off their concerns, focusing comments instead on upbeat developments in the company's search and display ad businesses. They pointed to Google's landmark advertising deal with Yahoo, the integration of DoubleClick, and blue chip advertisers' positive response to its recent acceptance of third-party ad servers. They said Lenovo, Foot Locker, Kraft foods, and Lipton were among the consumer brands to embrace Google's content network in the wake of its acceptance of third-party ad tags such as those served by Atlas, ValueClick's Mediaplex platform, and its own DoubleClick unit. Many of those advertisers had previously restricted their spending with Google to search advertising, or placed... [read full story]