LBonline247 commented on the blog post What's Your Blog's Mission Statement

When I was a Corporate Dietitian in the Marriott Health Care arena, I attended an upper management seminar in Delaware. I forget what the meeting was about, but I do remember having to write a personal mission statement using the Franklin Covey method. I remember listening to very long mission statements, which none were memorable. Mine was one sentence, but felt ashamed it was so short. Honestly, I should have been proud; the best mission statements are short, sweet and to the point. Sean Burke, CEO WISE wrote the following about mission statements: The statement is short. Less than 10 words and easy to remember The statement answers the question, “Why does our company exist?” It should be a worthwhile aim. Mission Statements that lack passion, importance and relevance to employees, clients and shareholders aren’t worth the... [read full story]