Remixes Put New Spin on Songs of truth® Youth Smoking Prevention Campaign

New remixed versions of campaign songs will reach teens through the Web, TV, CDs, and more Washington, DC July 9, 2008 -- Songs from the truth® advertising campaign will get a new twist this summer when nine well-known DJs and bands remix them in styles from house and hip-hop to electro. As part of the truth® “ReMix” project, artists including Cobra Starship, Kaskade and Mix Master Mike remixed songs from the “Sunny Side of truth®”, the current advertising campaign from the nation’s largest youth smoking prevention campaign. The ReMix tracks will be packaged as a CD compilation and will be available for download as part of an effort to reach a wider teen audience through technology, alternative media and entertainment outlets. “Many of the life-saving messages around the truth® campaign are designed to be spread... [read full story]