Cargill rolling out natural, no-calorie sweetener (Reuters)

By Martinne Geller 24 minutes ago NEW YORK (Reuters) - Agribusiness giant Cargill Inc is starting to roll out Truvia, its natural, no-calorie sweetener on Wednesday, and expects the product to be on grocery shelves across the U.S. sometime this fall. Truvia is made from certain compounds in the leaves of stevia, a shrub native to Paraguay, and will provide a natural alternative to artificial sweeteners including Sweet 'N Low, Equal and Splenda. Truvia is going on sale first at a handful of D'Agostino supermarkets in Manhattan, and will eventually be sold at grocery stores and big box retailers across the country, said Steve Snyder, vice president and business director of Cargill's Truvia business. Snyder declined to name specific retailers, but said it will be "widely available" in stores and from a company website. A box of... [read full story]