Selling secrets of a home stager
cnn.com: Debra Gould, the Staging Diva cnn.com
cnn.com     Jul 2, 2008            

By: Deborah Snoonian, This Old House online Secrets of a House Stager Who knew that getting rid of family photos and clearing off countertops could help you snag top dollar for your house? These are just two secrets from Debra Gould, founder of Staging Diva. Gould, a professional home stager, has helped scores of homeowners clean up, rearrange, and style their homes to command top price. That can mean anything from putting extra books in storage to getting rid of moldy caulk in bathrooms to renting furniture to fill up too-bare spaces. "The goal is to make your home clean, organized, and welcoming so potential buyers can picture living there," says Gould. Thus the no-family-photos rule: "They make people feel like they're invading your space," she explains. Based in Toronto, Gould has trained a network of 800+ home stagers... [read full story]                    


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