DataDirect Connect Chosen for StreamServe Embed

By David Sims TMCnet Contributing Editor DataDirect Technologies, a vendor of data connectivity and mainframe integration, today announced that StreamServe, an enterprise provider of document composition, management and delivery products, has embedded its “Connect for ODBC” and “Connect for JDBC” database drivers into the latest version of StreamServe Persuasion. The agreement provides StreamServe Persuasion users with “database connectivity to relational databases including Microsoft SQL Server, Oracle and IBM DB2 running on any platform,” according to the DataDirecticians. StreamServe Persuasion is designed to let companies get information from enterprise applications such as ERP, CRM, SCM and legacy systems and use it customer correspondence and cross-sell, up-sell campaigns, company officials say. With “an emphasis on... [read full story]