Explaining the workings of Live Search Cashback

news.com     May 21, 2008            

REDMOND, Wash.--I'm not sure how much Microsoft's Live Search Cashback program will help Microsoft take share from Google, but I do find my brain grinding over the business model implications. In this case the referrer (Microsoft) is shuttling all that money to the consumer. But, where Microsoft... [read full story]                    


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