Apple: It's All About the Brand
                   
bibsonomy.org     May 17, 2008            

Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand. It's no coincidence that... [read full story]                

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vnunet.com     10 hrs ago   3 related          

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