Yahoo, WPP form multiyear ad-trading partnership
itnews.com.au     May 17, 2008            

Embattled Yahoo has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo's online ad exchange, the companies said late on Thursday. Yahoo, which recently spurned a US$47.5 billion unsolicited takeover bid from Microsoft only to face a proxy battle led by... [read full story]                    


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