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WPP Group and Yahoo Inc reach advertising deal

Tucker Lucas | Friday, May 16, 2008 12:05 PM Agreement to allow WPP to buy advertising on Yahoo's online ad exchange. The WPP Group and Yahoo Inc. have just reached a deal allowing WPP to buy ads on Yahoo's online ad exchange. As part of the deal, WPP would help develop a proprietary advertising... [read full story]                    

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