At Best Buy, Marketing Goes Micro

businessweek.com     May 15, 2008          

Returning military? No niche is too small for local stores to identify and target Best Buy store No. 952 is in Baytown, Tex., set amid the cul-de-sac subdivisions and big-box strip malls of Houston's metropolitan sprawl. In Best Buy's nomenclature, Baytown is a "Middle America" location,... [read full story]                    


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