As a fully grown automaker, Acura has a few SUVs and crossovers on the market already filling needs of various segments and buyers. So, with this complete portfolio, what is an automaker to do? How about announce another: The Acura ZDX. One school of thought says that as a segment matures, it has the opportunity to become more specific. Another says that good design will carry the segment. And then there is the spaghetti theory: Throw enough stuff at the wall, and eventually something will stick. Further defining a developing niche Acura has bypassed all three and helped to develop a new segment: The four-door coupe crossover. A mouthful for certain, but could it be just what the brand needs or is it too little, too late? One of the sleek new-generation of fastback-designed CUVs, the ZDX joins the BMW X6 as two of a kind in a...
[read full story]
powered by 