7 Up, in its first ad push in more than 3 years, will air ads featuring Everybody Loves Raymond star Brad Garrett, touting the fact that the soft drink is “ridiculously bubbly.” 7 Up says it delivers a “positive, refreshing lift with every sip - even the most ‘non-bubbly’ people can’t help but be bubblier after drinking it.” Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7Up’s new “Ridiculously Bubbly” advertising campaign. “Our consumers told us that only 7 Up gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7 Up while recapturing the fun associated with the brand,” said Dave Falk, director of marketing for 7Up. “By...
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