7 Up Bubbly Enough to Cheer Crabbiest Grouches

Oct 12, 2009
 

7 Up, in its first ad push in more than 3 years, will air ads featuring Everybody Loves Raymond star Brad Garrett, touting the fact that the soft drink is “ridiculously bubbly.” 7 Up says it delivers a “positive, refreshing lift with every sip - even the most ‘non-bubbly’ people can’t help but be bubblier after drinking it.” Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7Up’s new “Ridiculously Bubbly” advertising campaign. “Our consumers told us that only 7 Up gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7 Up while recapturing the fun associated with the brand,” said Dave Falk, director of marketing for 7Up. “By... [read full story]                    

powered by
Add Comment
View all news articles about*:
*Newstin tag cloud displays all featured persons, associated organizations, related topics, regions and companies