Crush creates three-part Douglas Coupland campaign

Following on from its animations last year promoting cult author Douglas Coupland's book The Gum Thief, Canadian studio Crush has created a set of three shorts -- including two animations -- for his new book, Generation A. While one short is a starkly-shot interview with Coupland himself, the two animations take the viewer inside the book, with one deliberately clumsily styled comic-book animation narrating a dramatic moment, while another is a slick little piece in which a narrator explains how recalling the colour chart helps him find sleep. Gary Thomas of Crush explains: "In both campaigns we let the content of the books drive our creative. The books are quite different, structurally and thematically. "We included two stand-alone animation pieces to accompany the main film. The first one is an excerpt where one of the... [read full story]                    

powered by