Positive tone boosts Yahoo celeb site omg to top

In this photo made Thursday, May 28, 2009, Yahoo employees attend an "omg" Web site meeting at the Yahoo offices in Santa Monica, Calif. Omg puts a light, positive spin on articles and other tidbits that mostly come from other news organizations such as Access Hollywood and The Associated Press. (AP Photo/Damian Dovarganes) Think of the most popular brands in celebrity news, and you'll probably come up with a small list that includes Entertainment Tonight, US Weekly and People. Consider the most successful celebrity news destinations online, and something else jumps to the top. For more than a year, one site has attracted more eyeballs than any other in the realm of celebrity gossip: Yahoo Inc.'s omg. With a dedicated staff of just five people, and more than a dozen shared with other Yahoo sites, the company has settled on a... [read full story]                    

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