Expanding world of Twitter

A web savvy customer now expects business to provide a regular stream of twitter updates This edition of NetSpeak takes yet another look at the expanding world of Twitter, the social messaging service. From being a status update tool, Twitter ( http://www.hindu.com/biz/2007/03/26/stories/20070326000 91700.htm) has evolved into a much sought after communication platform. The Twitter phenomenon reverberates across cyberspace and is being embraced by a number of segments including business, politics and education. Businesses use it to send alerts to team members, keep in touch with customers and the like. Till a few years ago, a web page was sufficient for a business organisation to communicate with the public. Later, customers started looking for the organisation’s blog as well. Now, a web savvy customer expects business to... [read full story]                    

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