3+ Ways to Measure the Impact of Social Media on Search

on Search Within Social Media and Social Networking Sites) In this post, we'll focus on how to measure the impact of Twitter, which reached about 22 million people in May. 1. #Hashtag research = keyword research Just as people had to learn how to search using traditional search engines like Google and Yahoo, people are learning how to better search social media sites like Twitter. Increasingly, they are using hashtags. A hashtag is simply including the # symbol in front of a keyword. For example #diabetes . People can subscribe to follow hashtags or they can search for them, allowing them to stay current on specific topics, and recently Twitter began hyperlinking hashtags within tweets allowing people to go diretly the search results for that hashtag instantly. You can find out which hashtags are most popular or trending by... [read full story]                    

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