Twitter is like a huge cocktail party happening around you, with all kinds of people chattering about all things business and personal. But at this party you can hear what everybody is saying — without having to race around to listen to all the conversations. That's how Joel Comm, author of the best-selling "Twitter Power: How to Dominate Your Market One Tweet at a Time" describes the latest rage in social-media tools. A big party sounds like fun, you say, but what good will it do for your business? Get an audience for yourself, your business Twitter is all about doing business, and it's a free opportunity you shouldn't pass up, Comm and many fellow entrepreneurs say. "Twitter is about building relationships and enhancing your brand," says Comm, the CEO of a marketing technology startup in Loveland, Colorado, and a leading... [read full story]
