Adfonic is a brand new mobile advertising exchange/marketplace, designed to “enable advertisers and agencies to bid for advertising on mobile sites and applications.” It’s a self-service platform which prides itself with sophisticated mobile campaign management tools, offering “the most advanced targeting capabilities in the market”, detailed web-based real-time reporting and analytics, and an intuitive user experience. It seems obvious that bids are high on the mobile advertising market. I haven’t had a chance to try out Adfonic, but it certainly sounds promising. As a matter of fact, the company’s CEO Victor Malachard believes that mobile has the... [read full story]
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