Sony trying to keep on walking

Portable player celebrates 30th birthday Associated Press Sony Corp. employee Rumi Yamaguchi looks at Sony Walkmans including the first Walkman at a special display that opened Wednesday commemorating the music player_s 30th anniversary. TOKYO – When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go – a totally innovative idea back in 1979. Today, Sony Corp. is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which this week had its 30th anniversary marked with a special display at Sony’s corporate archives. The Japanese electronics and entertainment company lost $1.02 billion in the fiscal year ended March – its first annual loss in 14... [read full story]                    

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