Pay Per Click vs Search Engine Optimization

Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are the two leading strategies for attracting highly targeted traffic to your website. While industry experts argue that SEO earns more ROI than PPC, it does not mean that PPC is not useful or preferable. After all, the golden rule of marketing says – if your marketing campaign is making a profit, it’s worth it. So when is a PPC campaign preferred over an SEO campaign? For starters, Pay per click marketing is the best way to get good rankings on a search engine for a new site. A new site would have little or no visibility, and therefore it will take a long time to achieve organic listing results. Typically, SEO results start showing up only after 90 days. Paid search listings start showing in as less as 15 minutes. PPC therefore is the quickest way to... [read full story]                    

powered by