|
|
FOETUS International, one of Malaysia’s largest marketing communications groups, has put in place several pillars to strengthen its infrastructure and ensure greater synergy and efficiency among its group of agencies. Rosie Hong, who became group executive director on Jan 1, says Foetus has rolled out a “long list” of key performance indicators (KPIs) for its agency CEOs in relation to 3Ps – people, product and profit. “We’re now implementing it to show our commitment to grow and ensure that each of our agencies is the best in class (in their respective marketing disciplines),” she tells StarBizWeek. Foetus’ 13 members are mainstream ad agencies Naga DDB and Milk+Co, digital agency Tribal DDB, customer relationship marketing firm Rapp, media specialist Vizeum Media Services, DDB PR, Faces Publication, Beyond Activation,... [read full story]
I’ve officially committed to eating better, so today Aaron and I sat down and made a meal plan and shopping list for the whole week. I tried to use as much as I could from what we already had in the pantry/fridge, and then...
Last week gold's major new uptrend became established when following a successful test of support at the breakout point it advanced to new highs, indifferent to temporary dollar strength. The new uptrend is expected to be at...
A famous pioneer in web technology, creating the most popular search website in use today, Google stands at the forefront of companies that are pushing everything into the developing arena of the internet. With some of the most...
BBC Gaming has fallen over itself to boost its brand dominance over the entire online gaming industry. The gaming site of international reputation has aimed this latest software technology at creating an online gaming portal...
