'All we can do is keep going at it, selling our Walkman, one at a time. Thirty years is a milestone for Sony. But we hope the Walkman won't be seen as just a piece of history.' When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go -- a totally innovative idea back in 1979. Today, Sony Corp. is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which this week had its 30th anniversary marked with a special display at Sony's corporate archives. The Japanese electronics and entertainment company lost 98.9 billion yen ($1.68-billion Canadian) in the fiscal year ended March - its first annual loss in 14 years - and is expecting more red ink this...
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