Detroit Electric not quite what it seems

Jul 3, 2009 3 related
 

Seventy years after the Detroit Electric Car Co. stopped producing the battery-powered Detroit Electric, a Dutch company has resurrected the brand's name and retro script logo for its line of plug-in electric vehicles. But experts question whether Detroit Electric's lack of connections to the US Motor City will cause problems when the company tries to start selling cars in the United States. The US Patent Office has refused a trademark to Detroit Electric so far, in part because the company doesn't have any connection to Detroit. In a letter to Detroit Electric explaining the decision, the patent office said that the trademark could be considered "geographically deceptive" if the company's cars aren't made or produced in the Detroit area. The original Detroit Electric line, built from 1907 to 1939, gained popularity because... [read full story]                    

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