Breakdown: 3 Ways Brands Are Earning –and Buying– Followers on Twitter

Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards. Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it. If you’re a marketer, figure out what works –and throw away what doesn’t. Breakdown: How Brands Are Buying –and Earning– Followers on Twitter As a result, we’re seeing some of the same method applied to the web and email as to the social space. Here’s three examples (again in outline form) that I saw this week. 1) The Sweepstakes Giveaway: Moonfruit becomes a Trending Topic Summary : This giveaway contest spurs word... [read full story]                    

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