Adfonic has announced the release of its mobile advertising exchange of the same name. Adfonic will enable advertisers and agencies to bid for advertising on mobile sites and applications, creating a new revenue stream for mobile publishers. Adfonic’s self-service global mobile advertising platform will address the advertising community’s increased demands for more sophisticated mobile campaign management and maximise the earning potential for a new generation of mobile Internet sites and applications worldwide. Adfonic says that advertisers and publishers will benefit from “the most advanced targeting capabilities in the market, detailed web-based real-time reporting and analytics, and an intuitive user experience”. “We are creating a transparent marketplace for advertisers to buy mobile inventory using a bidding model which...
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