Adfonic Launches Mobile Ad Exchange

Adfonic has announced the release of its mobile advertising exchange of the same name. Adfonic will enable advertisers and agencies to bid for advertising on mobile sites and applications, creating a new revenue stream for mobile publishers. Adfonic’s self-service global mobile advertising platform will address the advertising community’s increased demands for more sophisticated mobile campaign management and maximise the earning potential for a new generation of mobile Internet sites and applications worldwide. Adfonic says that advertisers and publishers will benefit from “the most advanced targeting capabilities in the market, detailed web-based real-time reporting and analytics, and an intuitive user experience”. “We are creating a transparent marketplace for advertisers to buy mobile inventory using a bidding model which... [read full story]                    

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