From Super Car To CUV: How The Nissan Rogue Got Its Name [That's Not My Name]

is responsible for funding the development of a cutting edge electric motorcycle? Even more interesting is why. You see, the name "Rogue" was initially intended for a V12 super car with 850 HP. I recently interviewed Craig Bramscher, the CEO of Brammo, Inc about his new electric motorcycle — the Brammo Enertia — going on sale at select Best Buy outlets later this month. He told me he only ended up building that bike after giving up his dream of building a world-beating V12 supercar and selling its name, the "Rogue," to Nissan for its new compact CUV. "It was a tough decision because you know we're in the Rogue Valley," says Craig. "So it was like our Ferrari Modena. Brammo Rogue." The Brammo Rogue GT was supposed to be equipped with an 850 HP, 738 Lb-Ft 10-liter V12 weighing just 2,900 Lbs. There was even talk of a... [read full story]                    

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