LONDON, UK – July 3, 2009. Adfonic, a new mobile advertising exchange, is launching today. It will enable advertisers and agencies to bid for advertising on mobile sites and applications, creating a new revenue stream for mobile publishers. Adfonic’s self-service global mobile advertising platform will address the advertising community’s increased demands for more sophisticated mobile campaign management and maximise the earning potential for a new generation of mobile internet sites and applications worldwide. With Adfonic, advertisers and publishers alike will benefit from the most advanced targeting capabilities in the market, detailed web-based real-time reporting and analytics, and an intuitive user experience. “We are creating a transparent marketplace for advertisers to buy mobile inventory using a bidding model which... [read full story]
