Should You Chase The Search Engines?

Search engines are continually changing the way they rank websites. Not only that, you have situations like the introduction of Microsoft’s new search engine, Bing. For the majority of web site owners, the question you have to asking is whether or not it is worth the time and effort to be chasing all of these changes. Generally speaking, search engines like Google do make changes to their algorithms on a regular basis, almost daily if you believe some experts. The problem is, these changes are often very minor and a week later are changed again. For the average site owner, chasing all the changes can be very time consuming and the end results rarely make the effort value for time spent. If you concentrate on the basics, you don’t need to even consider the minor tweaks that search engines make. Sure, they may lift your page... [read full story]                    

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