Bing adds Twitter posts to search results

IDG News Service - Microsoft on Wednesday started adding some Twitter posts into Bing search results, gaining a bit of a leg up on competitors even though the capability is limited. For now, Microsoft is indexing a "few thousand people, based primarily on their follower count and volume of tweets," wrote Sean Suchter, general manager of Microsoft's Silicon Valley Search Technology Center, on a company blog. The company did not appear to work directly with Twitter to deliver the capability. "We think this is an interesting first step toward using Twitter's public API to surface Tweets in people search," he wrote. The search community has been increasingly discussing the value of content on Twitter, since it can reflect instant popular public sentiment, and how to best capitalize on it. Although Microsoft's launch on Wednesday... [read full story]                    

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