vator story - Yahoo shutters video ad network service

Jun 30, 2009 22 related
 

CEO Carol Bartz on a roll to ditch properties Technology trends and news by (Updated: 12 PST to incorporate comment from Yahoo) Just 17 months after buying video ad network for $160 million, Maven Networks, Yahoo plans to wind down its publisher relationships it had with Maven Networks. Maven Networks provided hosting, content management and advertising for large media properties. But that business is no longer a priority to Yahoo. While Yahoo's current video player and advertising platform are based off of Maven, according to Brian Nelson, Yahoo spokesperson,Yahoo will not focus on serving large media properties. Rather Yahoo will focus on its own properties and a few other off-network properties, such as The Newspaper Consortium. Despite what other news sources are reporting, Yahoo has not laid off a bulk of employees... [read full story]                    

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