Jumptap Launches Hardee's Mobile Campaign for Their New Biscuit Holes "Sounds So Wrong But Tastes...

ad:tech Mobile Giveaway Winner Partners With Jumptap, iLoop Mobile and InsightExpress to Engage Mobile Fans CAMBRIDGE, MA--(Marketwire - June 29, 2009) - Hole-y moley! Hardee's® is adding a sweet and petite new item to its delicious line of Made From Scratch™ biscuits -- Biscuit Holes. The new hole needs a name and Hardee's is asking customers to name its holes through an integrated multi-platform, customer-interactive promotional campaign (see related press release ) and mobile is high on the menu! Hardee's Mobile Campaign: Jumptap Premium and Performance Mobile Advertising Campaigns The Hardee's campaign will deliver geo-targeted advertising across Jumptap's premium ad network through a channel composed of premium sites and applications predominantly frequented by adults 18 - 49. This customized channel will be a collection... [read full story]                    

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