Name Brands or Store Brands?

Elizabeth Schubert (Rochester, N.Y.) - A question a lot of shoppers ask themselves is whether they should buy the store brand or the nationally known product. For Wal-Mart shopper Julie Jakus, there is no right answer. "I do half and half,” she said. “Certain things taste better, and name brands are good too, if my kids will eat it." Wal-Mart's private label brands include “Great Value” and “Sam's Choice.”... [read full story]