Effective Contextual Search Management

Posted by Lisa Barone Wow. Okay. It's the morning after SearchBash. Let's pretend to look alive, people. Maybe if we do, we can trick people! Gregg Stewart is moderating with David Szetela (Clix Marketing), Cynthia Tillo (Adobe Systems), and Jennifer Slegg (JenSense.com). Whoever put an advanced advertising session at 9am on the last day of a four-day show...well, we're going to have some words later. Email me. David Szetela is going to start us off. He's going to show us how to get clickthrough rates in the double digitals with contextual advertising. He also says that the content network doesn't really suck as bad as we think it does. We'll see about that. Content advertisers lose money when their ads appear on irrelevant pages and get back clicks, when they don't distract attention from site content, and because search and... [read full story]