Olympic Winner: Online Video

The success of NBC and Yahoo in attracting viewers is showing advertisers the value of placing messages alongside Internet video The most hotly contested Olympic battle? It's not between U.S. and Chinese gymnasts or Michael Phelps and those trash-talking French swimmers. Instead, the most intense rivalry stemming from this year's games may be between NBC and Yahoo! , and it centers on who has the bigger online audience. Yahoo's Olympics site garnered 52 million unique visits through Aug. 18, according to Nielsen Online. NBC, owned by General Electric , had 47 million in the same period, says Nielsen, which tracks Web site traffic. Previously, NBC had used data from the same researcher to say that during the first week of the Olympics it outranked Yahoo by total users, page views, and the average amount of time spent on the... [read full story]