Heads-up study of hair dynamics may lead to better hair-care products

From frizzy perms to over-bleached waves, "bad hair days" could soon become a less frequent occurrence. Chemists report the first detailed microscopic analysis of what happens to individual hair fibers when they interact with each other, an advance in knowledge key to the development of improved shampoos, conditioners, and other products for repairing damaged hair, the researchers say. They presented the study here today at the American Chemical Society's 236th National Meeting. Embracing that adage, "Personal care begins with hair," consumers now spend almost $60 billion annually on hair care products, one of the personal care industry's largest market segments. Despite the increasing availability of new hair care products within the past century, many products are inadequate for tackling today's rigorous hair treatments,... [read full story]