The Olympics & Social Media Marketing

This week we're looking at how Web technology is being used in the Beijing Olympics. In today's post we take a look at how some of the world's leading brands are using social media tools. Our first post discussed how online video will be a big part of this Olympics, which is great for consumers. The Web can also be a boon for brands too. Marion Arathoon of livemint.com has an excellent article outlining how brands such as Coca-Cola and McDonald's are deploying social media.McDonald's has come out with an "alternate reality game" called The Lost Ring. The aim of the game is to discover a hidden history to the Olympics, which involves adventures in ancient Greece, mysterious packages, heroines, and so on. The Lost Ring apparently has the backing of the International Olympic Committee (IOC). There's an accompanying wiki and a... [read full story]