Sega Doesn't Want To Be Like Activision or EA

President of number six publisher says they wouldn't like to be number one or two. We've got to imagine that every videogame publisher must be trying to emulate the success of number one and two giants Activision and Electronic Arts. It only makes sense for a publisher to want to rake in that much cash, right? Maybe not. "We don't intend to be Activision or an Electronic Arts -- one of those juggernauts," said Simon Jeffery, president of Sega of America, in a recent interview with Forbes . "We can be small and agile and yet extremely profitable and successful." When asked whether or not Sega will be attempting to grow as a brand through acquisitions, Jeffery noted they're focusing more on development deals, explaining his frustrations with acquisitions: "Recently there have been some insane developer acquisitions with some... [read full story]