Comic-Con sees super efforts in P.R.

variety.com     Jul 26, 2008            

Companies tout fringe fare at popular confab Even as Hollywood touts its genre fare at Comic-Con, the annual week of the geek in San Diego also sees plenty of shilling for more peripheral ventures. One stretch to tie in to the confab came from the History Channel, which pushed its "Jurassic Fight Club" series by plastering the show's logo on tote bags handed out to the 125,000 attendees. And Halo-8 touted "Slumber Party Slaughterhouse: The Game," described as an interactive DVD-based comedy trivia challenge about horror movies, with a teaser likely to resonate only with Comic-Con crowds: Whenever "the audience chooses the correct answer, Paul gets the power to kill his ex-friend." But perhaps the biggest reach to tie into Comic-Con comes from animal-rights org Peta, which used the confab to tout the top 10 animal-friendly... [read full story]                    

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Comic-Con draws gamers

variety.com     Jul 25, 2008          

Hollywood isn't the only one playing the promotional game at Comic-Con. Gamemakers have shown up at the four-day show in the past but hardly with the presence they've achieved this year — Electronic Arts, Activision, Capcom,...                    

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Gamers come out for Comic-Con

akamai.net     Jul 25, 2008          

EA gave Comic-Con a glimpse of 'Dead Space.' Hollywood isn’t the only one playing the promotional game at Comic-Con. Gamemakers have shown up at the four-day show in the past but hardly with the presence they’ve achieved this...                    

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