Blockbuster beta testing movie download service

betanews.com     Jul 25, 2008            

Blockbuster's download-on-demand service based on Movielink is approaching readiness, as the company has pushed out a beta version to select Total Access members. 500 Total Access subscribers have been chosen to beta test Blockbuster's pay-per-view movie download service that it acquired from Movielink in 2007. The service is expected to expand gradually to more Blockbuster subscribers until its official launch in August. Blockbuster has undergone some changes in its plans, first by increasing its efforts in kiosk-based rentals and in-store downloads, and then by abandoning its proposal to buy out Circuit City. Blockbuster's developments in the download market do not appear to faze Reed Hastings, CEO of the company's main competitor Netflix. In that company's second quarter earnings call, Hastings said, "I haven't used the... [read full story]                    

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