Embarq tested controversial technology in Gardner (at bizjournals.com)

used Gardner as a testing ground for technology that’s been criticized as violating consumer privacy. The Overland Park-based communications services provider (NYSE: EQ) offered details about the test in a Wednesday letter responding to questions last week from U.S. Rep. Ed Markey, D-Mass., chairman of the House Subcommittee on Telecommunications and the Internet. Markey, joined by two other congressmen, had asked about Embarq’s work with NebuAd Inc., a company that tracks Web use to target advertising to consumers. Embarq, which has about 1.34 million Internet subscribers, defended its actions in a Monday letter that left out specific details; the company supplemented the response with the Wednesday note. Gardner was chosen for the test because it was Embarq’s smallest single data point of presence (POP) and because it’s... [read full story]